The Minions have proved one of the most popular franchises of the 2010s so far. Introduced in the 2010 movie, Despicable Me, they are still doing great in 2016.


The 16″ Disney Animators’ Collection dolls, portraying popular Disney characters as cute toddlers, have been popular since they hit store shelves back in 2011. At first, there were only princesses (and Tinkerbell), Frozen´s Kristoff was the first boy added to the line, which is now expanding to include non-Royalty like Lilo (2015) and Alice (2015).

Doc McStuffins and Princess Sofia toys are popular since the tv series´ introduction in 2012.

Toys R Us sells their own 18″ line of play dolls, Journey Girls, since (at least) 2013. Wal-Mart offers the My Life As line since (at least) 2014. Target´s Our Generation doll line (around since at least 2009) was revamped in 2014 and is quite popular now.

Late in 2014, the 20″ play doll line Maru and Friends came on to the market.


In 2015, the popular Hearts 4 Hearts line was officially discontinued.

Frozen was still popular, thanks to the short film Frozen Fever, but there were also plenty of Inside Out toys around.

American Girl brought back Samantha from the archives, and added Maryellen (1954) to the Beforever line-up.

Mattel revamped the articulated Fashionista body and introduced the highly articulated Made to Move Barbie.


Shopkins started out as collectible anthropomorphic groceries in 2013/14. The Shopkins Shoppies were little dolls that were added in 2015.

Project MC2 was a line of dolls that had girl characters with scientific interests.


Newly introduced: Super Hero Girls (6″ and 12″), a revamp of popular superhero characters such as Supergirl, Batgirl etc. in the vein of



In January 2016, Mattel introduced 3 new body shapes to its Barbie Fashionista line: petite (somewhat close to Skipper, but more adult), curvy, and tall.


American Girl introduced Melody (1964), as well as the new 15″ doll line Wellie Wishers. The Bitty Twins were retired.